Building a strong brand identity is crucial for your business success. This is especially so for women entrepreneurs. Your product packaging is an extension of your brand. It is also an important aspect of your marketing. According to a 2021 survey by the Business Women in International Trade program, 60% of Canadian women entrepreneurs consider packaging design to be important and 70% believe that having a strong brand identity is important to their business success.
More than half of you agree on this. So, don’t sleep on curating your package design to match your branding.
Here are three mindset tips that women entrepreneurs can adopt to leverage the importance of package design for their brand.
1. Focus on Functionality
When designing a package, it's important to focus on functionality in addition to aesthetics. Think about how your product will be used, how it will be transported, and how it will be displayed on shelves. Your packaging should be designed to protect your product, be easy to open, and stand out from the competition.
Be sure to consider what your target customer is looking for in your packaging such as convenience, sustainability, maybe even uniqueness. It is all about them!
2. Stay Consistent
Consistency is key to ensuring that your package design is connected with your brand identity including visual style, and messaging. This will help to ensure that your package design is visually aligned across all products, build brand recognition and trust with your customers.
3. Embrace Creativity
While functionality and consistency are important, don't be afraid to embrace creativity in your package design. Unique and creative packaging can capture the attention of potential customers and make a strong impression.
Be open to experimenting with different materials, shapes, and colours. You can also incorporate elements that reflect your brand values or tell a story about your product that makes it eye-catching and memorable.
Your 3 easy reminders, focus on functionality, stay consistent with your brand identity, and embrace creativity to create a package that resonates with your audience and helps you achieve your business goals.
In need of branding and package design services to grow your business, check out our services page for more information.